New Brand Development
Far from merely visual, story-driven brand building centers the consumer and considers voice and identity across all touch points. In small teams, developing a brand also means including cross functional needs and operational requirements for implementation, and is a massive cross departmental undertaking.
Brand Identity // bolixir
A new brand releasing a one-of-a-kind product wanted a brand identity with vibrancy, whimsy, and the spirit of a flower child.
Bolixir, a pormanteau of “botanical elixir,” combines the benefits of all natural herbal infusions with hand crafted natural wines to create a high-vibe, low-buzz beverage with a hint of magic.
Brand and product launch strategy & execution included:
Brand strategy sessions
User research & testing
Product refinement
Audience segmentation
Persona, voice, visual identity developmentAward-winning website design and development
Packaging design
Box, printed booklet in custom pouch with individual product cards (above)
Comprehensive launch plan inclusive of PR, strategic partnerships, fulfillment processes, sales forecasting, digital marketing, content marketing, website development
bolixir double sided product cards: included in box experience’s custom designed pouch
Brand Identity Example // pages from printed booklet
* note: these images are laid out for print and are therefore out of order and presented as spreads rather than individual pages.