Digital Marketing Strategy
Cross channel 360 campaigns, considerate of paid, organic social, email & sms, and website optimization, are essential for creating a cohesive brand presence. I offer holistic digital marketing strategy geared toward improving D2C performance and presence online.
Digital Marketing Strategy Case Study // Farberware Cookware
An established household name with strong brand awareness, Farberware cookware started the process of reimagining the brand story, creating new guidelines, and developing a new voice and visual identity. As the key leader for the brand’s creative direction and this project, I simultaneously undertook an overhaul of email and digital marketing strategies.
Results:
A cohesive, strikingly different creative style with authenticity, warmth, and personality
New assets for omni channel distribution and successful 360 campaigns
Developed content and promo email strategy
Created audience segmentation plans and targeted content
Dramatic improvement in email engagement by 170%, campaign revenue up by 316% over 6 months
Highest ecommerce revenue per month in brand history with targeted campaigns and quality creative
Best performing creative in brand history
Key initiatives:
Increase D2C sales and email attribution
Develop creative voice reflecting new brand direction
Create content marketing 360 plans in conjunction with agency partners
Improve email engagement and conversion rates
Digital marketing example // email campaigns
Selected email campaigns that performed highly.
Digital marketing example // social ads
Selected social ads that performed highly.