Lifestyle Content & Marketing

Print & Digital Content Direction // editorial lifestyle magazine

A Matter of Taste was a nascent blog that wanted to transition into a lifestyle magazine dedicated to exploring and appreciating the art of living well.

Key initiatives:

• Elevate the newsprint-style print version to position as a valuable luxe magazine

• Cohere articles and define parameters of digital and print editions

• Expand coverage to reflect community and create conversations

Results:

The publication created themed editions, including a luxurious biannual printed magazine and monthly digital releases featuring shorter articles on a “mini-theme”. The content, previously positioned more as blog posts, expanded to focus on essays, explorations of restaurants and wine bars in different cities based on the theme, product recommendations, and profiles of topically relevant figures.

Although the magazine has since retired, the print editions were much beloved and the digital content was deployed effectively through paid and organic social media and email campaigns to greatly improve engagement rates and create new audience segmentation groups based on content.