About

I love creating work that connects and resonates with people on an immediate, emotional level — a consistent theme I’ve followed throughout my professional career. With a degree in Illustration and a minor in English from Rhode Island School of Design, I spent my early career working across the fine art world, directing operations and production for a high end design atelier and as a freelance artist in commercial film and TV. 

Drawn in through my fascination with psychology, I transitioned to creative brand marketing, where years of collaborating with clients and creative teams elevated my intuitive sense of consumer needs and experience.

Infused with fine art sensibilities and skills, informed by full-stack brand marketing expertise, and backed by years of experience in and around film sets, creative direction was a natural evolution.

I see creative marketing as a holistic practice that must be tied to well-defined goals, and I love to strategize at a high level to develop a robust brand identity that embodies those goals. I’m passionate about working with brands who love to tell stories and believe in the power of consumer-centric, brand-led visual media to connect emotionally with their audience.

Marketing

• Brand Development

• Developing consumer-driven brand identity

• Brand strategy and guidelines for all channels

• Customer insights and persona development

• Creative strategy & visual guidelines

• Email & SMS Marketing

• Audience segmentation strategy

• Optimization according to business goals

• Content calendar creation

• Data-driven campaign development and implementation

• Marketing analytics with a holistic approach

Creative Direction

• Visual brand development

• Creative and media strategy

• Photo and video concepting

• Product and lifestyle photography direction

• On set art direction

Partnerships

With a network of close professional partners, I’m able to provide collaborative creative marketing services in:

• Photo and video production and editing

• Copywriting

• Graphic design

• Paid media support